Interactive – The Power of Communication

Hospitality Marketing Concepts Success Story

Making Business Travel a Pleasure
Hospitality Marketing Concepts
Client Since: November 2005
Products used:
Interactive® Direct Marketing™
Application Solution:
Direct Marketing.

Company Overview: Hospitality Marketing Concepts (HMC) has been a provider of premium hospitality, travel and entertainment services to discerning business travelers worldwide for more than two decades. Serving some of the finest hotels and resorts, HMC delivers the dual benefit of cost effective communication to clients and a one-stop shop catering to the needs of busy business travelers.

HMC combines knowledge and experience to innovate one of a kind “members only” packages for business travelers, often offering discounts of up to 50%.

As a marketing service provider, HMC offers clients a cost effective means to engage in constant communication with their customer base through deployment of industry specific CRM tools and powerful tracking mechanisms, giving clients a much-needed cutting edge in the highly competitive hospitality industry.

Why Interactive? HMC sought to partner with a professional e-mail management company to manage its huge volume of outbound e-mail and selected Interactive for the following reasons.

  • Advanced technology and experience in handling large volumes of outbound e-mail.
  • Years of operation, Interactive was incepted in 1994.
  • Accurate campaign analysis and powerful reporting technology.
  • Knowledge and desire to provide best practices.
  • Excellent reputation and relationships to ensure mail delivery.

After Interactive: Interactive’s targeted campaigns help Hospitality Marketing Concepts reach out to members and target audiences in an effective manner. Each campaign helps recipients make the right choice and offers an economical, convenient and time saving method of planning business travel, enhancing HMC’s image as a high quality hospitality service provider.