Interactive
The Power of Conversation
Starting in 1993, Interactive pioneered intelligent email management for service, sales and marketing for such companies as:
Today, the focus is on bringing this same AI technology to small and medium businesses to increase their revenues, keep and grow customers, while bringing great efficiency to their communications efforts.
Interactive for Integrated Email and Social Media: Marketing, Customer Service and Sales
Email is ultimately the media that converts your followers, friends and prospects who write to you on FaceBook, LinkedIn, Twitter, your Website, etc. to customers. Interactive provides a single platform for integrating all those inbound customer interactions. At Interactive, we support our customers through both education and technology. We enable you to learn email best practises, by sharing our experience since 1993 in helping big brands who used their business email to get, keep and grow customers. The Interactive platform also supports email monitoring and many other ways to tap into email intelligence. Using Interactive, you can do email tracking and assessment of email and social media for reputation management, conduct email surveys and generate detailed email reporting. We also include a powerful email marketing module to enable you to proactively send marketing campaigns. Most importantly, all of this is delivered in an easy-to-use interface, so whether your organization is small or large, you can start today.
How Smart Software Reads, Analyzes, Routes and Responds
Interactive In The News
The Future of Email by Dr. V.A. Shiva Ayyadurai
Email, the system I invented in 1978, while a 14-year-old boy, to enable collaboration and communication among office workers at a small medical college in Newark, NJ, has now become the center of many controversies. For their 125th Anniversary issue, The Wall Street Journal commissioned me as email’s inventor to write a brief essay entitled The Future of Email. That article shared what email really is and where email is heading. More recently, The New York Times interviewed me to comment on Hillary Clinton’s use of personal email server to manage classified U.S. government communications. In that article, I shared that the use of a personal email server was extraordinary, wrong and clearly a well-planned strategy by Ms. Clinton to deny the American public’s rightful access to communications that were government property. This book is a much-needed expansion of those thoughts and comments to provide you important insights to where email is going and why you as citizens must take action to protect this important medium, which has been subverted by vested interests
Interactive in the News
Computerworld
Calvin Klein is using Interactive to implement a $10 million internet advertising campaign for its unisex CK One perfume.
Fast Company
Shiva and his colleagues have created Interactive – software that uses advanced pattern-recognition technology to read, store, classify, and log incoming messages.
The Wall Street Journal
Send an Email to your senator, and there is a growing likelihood that it will first be read by a computer system called Interactive.
The Email Revolution by Dr. V.A. Shiva Ayyadurai
The Email Revolution traces the story behind one of the most important innovations of the last century – and how companies can use it to strengthen their relationships with customers. In 1978, fourteen-year-old technology prodigy VA Shiva Ayyadurai invented email. He would go on to win the White House competition for filtering email for the Clinton administration and then to create email management software for companies like Nike, AT&T, Procter & Gamble, and JCPenney. He discovered that email offered a unique opportunity to mine data and build relationships with customers – an opportunity of which many organizations were failing to take advantage.
Historic & relevant lessons from major brands on how Interactive can help YOUR business.
Building a Trusted Brand Through Secure Email
Citibank, financial institution, and Cookie Jar, a children’s entertainment company, both recognized the value of making it safe for customers. Their extra efforts created a feeling of trust and care.
A Complaint Is a Gift
Hilton and QVC knew one thing: handle email complaints right the first time around. They saved money, and ended up getting more business from complaining customers.
A Complaint Is a Gift
Hilton and QVC knew one thing: handle email complaints right the first time around. They saved money, and ended up getting more business from complaining customers.
Watch What You Write
With email, unlike phone calls, making false promises can be devastating. By using email monitoring, American Express and Allstate protected their brands and stopped problems way ahead of time.
Watch What You Write
With email, unlike phone calls, making false promises can be devastating. By using email monitoring, American Express and Allstate protected their brands and stopped problems way ahead of time.
The Art of Email
The Guggenheim mastered email to build membership and relationships that serve as a model for arts and nonprofits.
Brand Intimacy: Nike and Calvin Klein Style
By integrating email with broadcast advertising, Nike and Calvin Klein created a new type of brand intimacy with millions overnight. That was revolutionary!
Brand Intimacy: Nike and Calvin Klein Style
By integrating email with broadcast advertising, Nike and Calvin Klein created a new type of brand intimacy with millions overnight. That was revolutionary!
P&G Goes Neighbor to Neighbor
P&G did a brilliant take on email. They used email to build participatory and neighborly relations, one at a time, pioneering brand understanding in a completely new way.
Unilever Makes It Personal
Skin and email are both personal. Email allowed Unilever to distinguish their brand as being highly personalized—delivering the right product for the right skin.
Building a Trusted Brand Through Secure Email
Citibank, financial institution, and Cookie Jar, a children’s entertainment company, both recognized the value of making it safe for customers. Their extra efforts created a feeling of trust and care.
Free Guide – The Power of Email
Get this FREE Guide – The Power of Email written by Dr. V.A. Shiva Ayyadurai, the Inventor of Email. Learn to Use the Power of Email to Convert Friends and Followers to Customers. Learn from the expert:
- What IS Email?
- Email vs. Social Media
- The 10 Commandments of Email