Interactive – The Power of Communication

Chicago Events Success Story

Case Study
Chicago Events
Client Since: February 2005 
Products used:
Interactive® Direct Marketing™ 
Average monthly email volume
30,000 emails per month 
Application Solutions:
Direct Marketing, Newsletters.

Company Background: “Chicago Special Events Management Company“ (CSEM) is the largest event management company in the mid-west. Incepted in 1988 it produces an average 100 events per year and offers its expertise as a consultant to other event management companies in the region. It was started to meet the need for a professional event management company capable of production and promotion of special events primarily for the not-for-profit and corporate sectors. It is perhaps the only company that handles the entire range of event management related activity from on-site logistics to PR, marketing, media coverage, talent outsourcing and financial consulting. CSEM produces cause related, competition oriented, talent expositions and corporate conventions. The company is committed to utilizing special events to raise funds for the not-for-profit community and is driven by a deep belief in giving back to the community in which it does business.

Before Interactive: CSEM had an enormous communication task in its hands, given it nature of business, it had to be in touch with its clients, business partners and most importantly subscribers to whom it was planning to market the events that it produced. It needed to send out mails in good numbers and also to different category of recipients depending on the need. It wanted to tie up with an Email management agency, which had expertise in sending high volume and targeted Email campaign.

The Interactive Deployment: Interactive analyzed the needs of the client and recommended its well-researched mass mailing tool Interactive® Direct Marketing™. About 30,000 records were transferred to the Interactive database and targeted weekly newsletters were sent on a regular basis.

After Interactive: Interactive’s targeted campaigns helped Chicago Events to reach out to its target audience effectively and economically, these campaigns helped in intimating them about the various events taking place currently and ones in the pipeline. It also helped in creating awareness about the cause for which a particular event was being conducted and helped in raising funds for the cause from recipients with a special interest in it. Chicago Events was also able to offer these campaigns to marketers as an opportunity to advertise their products and services. Companies chose specific campaigns that were aimed at their targeted audience to advertise their products and services. This was leveraged as a revenue opportunity by CSEM.