AT&T Success Story
Company Overview: AT&T Corp. (“AT&T”) is the world’s premier voice and data communications company, serving more than 80 million customers, including consumers, businesses and government. AT&T’s revenues are over $50 billion and they employ approximately 109,000 people. AT&T provides services to virtually every country and territory around the world.
Interactive has saved AT&T over $3 million in customer support costs
Our Philosophy: AT&T knows their success in the future is tied to customer satisfaction. AT&T’s goal is to rapidly respond to their customers’ communication, and make their business customers successful by bringing to market exciting and useful ways to communicate.
What Interactive Does for AT&T? Interactive provides AT&T with an intelligent business communication tool and an integrated relationship-management solution that dramatically improves customer care, strengthens marketing and supports a mobile workforce. Interactive has delivered results between 8% and 15% in direct-mail campaigns. It also rapidly responds to business clients using automated responses with an unparalleled accuracy of over 90%.
Types of Inquiries Handled:
- Product and pricing assistance requests
- Video and teleconferencing support
- Thousands of mobile workforce needs
- National and international billing queries
- E-commerce issues and requests
- Thousands of varied support inquiries from 20 different company-wide divisions
- Email feedback requests from seven major 800 and 900 communication call centers
The Real Value of Interactive: With Interactive, AT&T is managing, responding and touching its customers in ways they could have only dreamed about a few years ago. AT&T is truly reaching out and digitally touching the customers who count, and it’s their customers who are feeling the positive effects of Interactive
Interactive has identified over $10 million in new sales leads
Primary Interactive Benefits: Interactive provides sales leads and accurate responses to AT&T business clients, and routes Emails in multiple languages to representatives all over the world.