The Christian Science Monitor was looking for an Email management company that would help us reach our large base of worldwide online subscribers effectively, economically and in a targeted manner. Because we’re a daily news organization and we send several Email campaigns daily, we were looking for a simple, powerful tool that could be easily operated by our team. After weighing the options, we chose Interactive because it offered us the “Application Program Interface (API)”, a feature that was developed specifically for the publishing industry. This technology allowed us to automate several campaign send-out processes and brought about a qualitative difference:

• It eliminated the need for a CSR to manually log into the UI and execute daily campaigns.
• Campaigns could be triggered from different systems and different databases.
• API could automatically prepare mailing lists, scrape specific content from the web page, check whether it is updated content and trigger the campaign.